This elevator wrap was designed for the Amazing at the Alex program. The brief included a desire to convey caring and also represent the three sites of the hospital which are shown with the three colour treatment, covering all three branding colors of the sites.
As the purpose of the program is to thank frontline staff for their amazing care, we incorporated a background of the word thank you in various languages, to represent the multicultural patient and staff base.
Design in Adobe Illustrator.
View the rest of the creative for this project below.