Brand identity for a hospital staff recognition program called Amazing at the Alex.
Royal Alexandra Hospital Foundation
Branding
Adobe Illustrator
The brand brief included a desire to convey caring and also represent the three sites of the hospital which are shown with the three color treatment, covering all three branding colors of the sites. See below for the full creative for this program.
This brochure was designed as a self mailer and to be informative, with a clear branding design that accompanied the logo design and included elements which could be utilized in other marketing collateral such as posters, presentations, greeting card and lapel pin.The brief included a desire to convey caring and also represent the three sites of the hospital which are shown with the three color treatment, covering all three branding colors of the sites.
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